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Salesforce features Tillväxtstöd as a customer story: what it means for you

Salesforce has published a customer story about how Tillväxtstöd built its customer process. Here is what they write, and what it means for you when you apply for business grants.

Team meeting under a glowing light bulb

Salesforce has published a customer story about Tillväxtstöd. It describes how we built our customer process on Salesforce so we can help more businesses without slowing down our replies.

What does Salesforce write about Tillväxtstöd?

Salesforce describes how Tillväxtstöd went from a start-up to more than 40 employees in eight months. To handle that growth, we chose to run the whole customer journey in one system rather than in email threads, spreadsheets and people's memories.

With the new process, each adviser can follow up on up to five times as many cases as before, without the care taken in each individual case suffering. That is the change Salesforce chose to highlight.

Emil Glenngård, founder and CEO, says in the story that we are building the technology and processes now that will let us grow significantly. Rikard Cidh, CIO, says Salesforce makes it possible to manage an organisation that is growing fast.

Why does our technology matter to you?

You will not notice it as technology. You will notice that you get answers, that nobody asks you the same question twice and that you always know the next step.

  • We log every contact with you in one place. The adviser you talk to sees the full history, even if the colleague who took the first call is away.
  • The system sets follow-ups and next steps automatically. Your application never sits waiting for someone to remember it.
  • You get a text message reminder before meetings and when an important date is coming up.
  • We link phone calls to your case, so what you told us on the phone is there when the application is written.

This is also why we can keep our promise that you pay nothing until the grant is approved. A process that grows with us lets us take on more cases without cutting corners on any individual case.

What happens next?

The next step is to connect more systems, such as booking and invoicing, and to add more automation with AI. One example is an agent that welcomes you on the website and answers the first questions. That gets you to an adviser who knows your situation sooner.

We are testing this at a calm pace. Your application, your assessment and your contact with the authorities are handled by people. That will not change.

What stays the same?

The basics are unchanged. You get a free analysis of which grants your business may be entitled to. Our lawyers and economists write and submit the application. You pay only once the money has been approved.

Not sure whether your business is entitled to support? Contact us and we will do a free analysis.

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